AI Visibility Research
75% of security companies are invisible to AI. Security queries require trust verification — AI needs SIA licensing, NSI/SSAIB accreditation, and clear service pricing to cite individual companies over national chains.
Check your business75%
Invisible to ChatGPT
security companies
Thousands
Businesses analysed
25%
AI-visible
Can be found by AI assistants
2-4 weeks
Time to fix
With structured data + directories
The test
ChatGPT recommends national chains and NSI directory. Only 25% cite independent companies.
Each AI system uses different data sources and citation patterns.
Source: Bing index
ChatGPT recommends national chains and NSI directory. Only 25% cite independent companies.
Source: Live web crawl
Perplexity cites independent companies 33% from NSI profiles.
Source: Google index + Maps
Google AI shows national chains and NSI-accredited results.
Security Companies businesses face specific challenges that prevent AI assistants from finding and recommending them.
National chains (G4S, Securitas, ADT) dominate AI citations.
SIA licensing and NSI/SSAIB accreditation aren't in schema.
Service types (manned guarding, CCTV, alarms, access control) aren't differentiated.
Pricing for security services is rarely published.
What the visible businesses do differently
SIA license and NSI/SSAIB accreditation in schema • Service pages per security type • Published pricing where possible • Case studies and client sectors served
Schema types that matter: SecurityService, LocalBusiness, Service
SIA licence number and NSI/SSAIB Gold/Silver accreditation — the trust signals AI requires.
Manned guarding, CCTV installation, intruder alarms, access control, key holding, mobile patrol.
The NSI directory is the authoritative source for security companies.
CCTV installation from £500, alarm system from £300, manned guarding per hour from £12.
Retail, construction, events, residential — each with specific security challenges and solutions.
Only about 25% of security companies are visible to ChatGPT. The rest are invisible because they lack the structured data, directory presence, and content that AI assistants need to make recommendations. Our research shows that ChatGPT relies on Bing's index for 87% of its citations.
Most security companies can achieve basic AI visibility within 2-4 weeks by adding structured data, claiming key directories, and submitting to Bing Webmaster Tools. Full optimisation (including review building and content creation) typically takes 2-3 months to show results.
Not directly. ChatGPT uses Bing's index, not Google's. However, the factors that help you rank on Google (structured data, quality content, reviews) also help on Bing. Our data shows that 87% of ChatGPT citations match Bing's top 10 results, while only 56% match Google's top 10.
It depends on the query. Google AI Overviews are strongest for local searches backed by Google Maps data. Perplexity crawls the web daily and often finds more niche results. ChatGPT relies on Bing's index and favours well-known directories.
security companies should use SecurityService, LocalBusiness, Service schema types. The most impactful is adding your business details (name, address, phone, hours, services) in structured data that AI can read programmatically.
Run a free Flatline audit to check your visibility score. We'll tell you if ChatGPT, Perplexity, and Google AI can find your business — and what to fix if they can't.
Free SEO audit in 15 seconds
Run free audit