AI Visibility Research
72% of EV charger installers are invisible to AI. EV adoption is booming but AI defaults to manufacturer installers (Pod Point, BP Pulse) and OZEV-approved directories. Independent installers need OZEV approval and charger brand comparisons.
Check your business72%
Invisible to ChatGPT
EV charger installers
Thousands
Businesses analysed
28%
AI-visible
Can be found by AI assistants
2-4 weeks
Time to fix
With structured data + directories
The test
ChatGPT recommends Pod Point, government guidance, and OZEV directory. Only 28% cite independent installers.
Each AI system uses different data sources and citation patterns.
Source: Bing index
ChatGPT recommends Pod Point, government guidance, and OZEV directory. Only 28% cite independent installers.
Source: Live web crawl
Perplexity cites independent installers 35% from comparison content.
Source: Google index + Maps
Google AI shows manufacturer results and government grant information.
EV Charger Installers businesses face specific challenges that prevent AI assistants from finding and recommending them.
Manufacturer-backed installers (Pod Point, BP Pulse, Ohme) have brand recognition AI trusts.
OZEV (Office for Zero Emission Vehicles) approval isn't in schema.
Charger model comparisons aren't on installer websites.
Installation pricing varies by property type but isn't published.
What the visible businesses do differently
OZEV-approved installer status in schema • Published installation pricing per charger type • Charger brand comparison content • Government grant eligibility information
Schema types that matter: ElectricalContractor, HomeAndConstructionBusiness, LocalBusiness, Service
OZEV-approved installer status qualifies customers for government grants. Include in schema.
7kW home charger from £800 installed, 22kW commercial from £2,500, including grant deductions.
Pod Point vs Ohme vs Zappi — features, cost, smart features, compatibility.
The government directory is the #1 trust signal.
EVHS grant eligibility, amount, how to claim. This is the #1 search intent for EV charger queries.
Only about 28% of EV charger installers are visible to ChatGPT. The rest are invisible because they lack the structured data, directory presence, and content that AI assistants need to make recommendations. Our research shows that ChatGPT relies on Bing's index for 87% of its citations.
Most EV charger installers can achieve basic AI visibility within 2-4 weeks by adding structured data, claiming key directories, and submitting to Bing Webmaster Tools. Full optimisation (including review building and content creation) typically takes 2-3 months to show results.
Not directly. ChatGPT uses Bing's index, not Google's. However, the factors that help you rank on Google (structured data, quality content, reviews) also help on Bing. Our data shows that 87% of ChatGPT citations match Bing's top 10 results, while only 56% match Google's top 10.
It depends on the query. Google AI Overviews are strongest for local searches backed by Google Maps data. Perplexity crawls the web daily and often finds more niche results. ChatGPT relies on Bing's index and favours well-known directories.
EV charger installers should use ElectricalContractor, HomeAndConstructionBusiness, LocalBusiness, Service schema types. The most impactful is adding your business details (name, address, phone, hours, services) in structured data that AI can read programmatically.
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