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Is your Name, Address, and Phone number consistent across your website and schema markup? Inconsistencies confuse search engines and make your business invisible to AI.
NAP (Name, Address, Phone) consistency is one of the most important — and most overlooked — local SEO factors. Search engines like Google and Bing cross-reference your business details across hundreds of sources. If your phone number is different on your website vs your Google Business Profile vs Yelp, search engines lose trust in your listing.
AI assistants take this even further. ChatGPT, Claude, and Perplexity rely on structured data (schema markup) to verify business details before recommending them. If your LocalBusiness schema says one address but your footer says another, AI won't cite you — it can't be sure which is correct.
The fix is straightforward: pick one canonical version of your name, address, and phone number. Use it everywhere — website, schema, Google Business Profile, every directory. This tool checks if your website is internally consistent, which is the first step.
NAP stands for Name, Address, Phone. NAP consistency means your business details are identical everywhere they appear — your website, schema markup, Google Business Profile, and directory listings. Inconsistencies confuse search engines and AI assistants, hurting your local ranking.
Search engines cross-reference your NAP data across the web to verify your business is real and trustworthy. If your phone number on your website doesn't match your Google listing, search engines lose confidence. Studies show NAP consistency is a top 5 local ranking factor.
We scan your website for phone numbers, email addresses, business names, and schema markup. We check if the data in your LocalBusiness schema matches what's visible on the page. We also flag missing elements that local businesses should have.
AI assistants like ChatGPT rely on structured data (schema markup) to understand your business. If your schema says one phone number but your page shows another, AI can't confidently recommend you. Clean, consistent NAP data in schema is essential for AI citation.
Start with your website — ensure your name, address, and phone are identical in your schema markup and visible text. Then check Google Business Profile, Yelp, Facebook, and any other directory listing. Use the exact same format everywhere (e.g., don't mix '020 1234 5678' with '+442012345678').
The NAP checker is one signal. A full Flatline audit checks 30+ signals across performance, SEO, mobile, security, structured data, and AI visibility.
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