Problem · 6-min read
If your page takes more than 3 seconds to load, most visitors leave before they see your content. Here is why it happens and how to fix it.
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Leave after 3 seconds
2.5s
Target load time
7%
Conversion drop per second
Free
Speed audit included
These are the most common speed killers we find in audits. Most can be fixed in under an hour.
A single 5MB hero image can add 3+ seconds to load time. Compress images to WebP format and serve them at the right dimensions.
Analytics, chat widgets, social embeds, cookie banners. Each one adds a network request. Remove what you do not use.
Without browser caching, every page load downloads the same files again. Add cache headers to static assets.
Cheap shared hosting means your site competes with hundreds of others for server resources. Upgrade to a VPS or managed hosting.
Large CSS and JavaScript files that must download before the page renders. Defer non-critical scripts and inline critical CSS.
Serving files from a single server means visitors far away wait longer. A CDN puts copies of your files closer to users worldwide.
The most common fix
In 80% of the audits we run, unoptimised images are the single biggest speed problem. Convert to WebP, resize to the display dimensions, and add lazy loading. This alone can cut 2 to 4 seconds off your load time.
Use our free audit to get your current load time and performance score. You need a baseline before you start fixing.
Usually images or render-blocking scripts. The audit findings are sorted by impact, so start at the top.
One change at a time. Re-audit after each one to measure the improvement. This prevents regressions.
Speed can regress when new content or plugins are added. Paid Flatline plans include weekly re-audits and alerts when your score drops.
Under 2.5 seconds on mobile. Under 1.5 seconds is excellent. Over 4 seconds is a critical problem.
Yes. Page speed is a confirmed ranking factor. Slow sites rank lower and get less organic traffic.
Often yes. Image compression, plugin removal, and caching can be done through most CMS dashboards. Complex fixes like code splitting may need a developer.
We test the mobile version of your site and measure Largest Contentful Paint (LCP), the time until your main content is visible. This is the same metric search engines use.
Run a free audit. You will get your exact load time, performance score, and a prioritised fix list. 15 seconds, no signup.