Pricing
Free forever for one. Or scale up.
Free gets you a score and 2 findings. Starter adds history, alerts, and deep analysis. Pro unlocks keywords, backlinks, reviews, and competitor data. Agency adds white-label and team seats. Cancel anytime.
Free
£0 /mo
See your score. One audit a month, no card, no catch.
- ✓1 audit per month
- ✓Visibility Score 0-100
- ✓2 findings with severity
- ✓Shareable report URL
- ✓1 site
Starter
£29 /mo
Track one site over time. See what changes after every fix.
- ✓25 audits per month
- ✓All findings + fix hints
- ✓Score history + trend chart
- ✓Weekly auto re-audit
- ✓Email alerts on score drops
- ✓Core Web Vitals breakdown
- ✓Schema + security analysis
- ✓1 site tracked
Pro
£79 /mo
The full toolkit. Keywords, backlinks, reviews, competitor data.
- ✓100 audits per month
- ✓All findings + step-by-step fix guides
- ✓Keyword rank tracking
- ✓Backlink monitoring
- ✓Review monitoring + alerts
- ✓Citation audit
- ✓Competitor benchmarking
- ✓Branded client reports
- ✓Up to 5 sites tracked
- ✓Priority email support
Agency
£199 /mo
White-label everything. Run it as your own product.
- ✓Unlimited audits
- ✓Everything in Pro
- ✓White-label reports (your logo)
- ✓Up to 25 sites tracked
- ✓5 team seats
- ✓API access
- ✓Dedicated support channel
GBP, ex. VAT. Cancel anytime. 30 days notice.
Pricing questions
Is the free tier really free?+
Yes. One audit per month, forever. No card, no trial period, no expiry.
Can I change plans mid-month?+
Yes. Upgrades apply immediately (prorated). Downgrades take effect at the next billing date.
What happens if I cancel?+
Your data stays accessible for 30 days after cancellation. After that, it is permanently erased.
Is there an annual discount?+
Not yet. Contact us if you want to discuss annual billing for larger teams.
Can multiple people log in on the Agency plan?+
Yes. The Agency plan includes 5 team seats. Each seat gets its own login and can run audits independently.
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What's in each plan
| Free | Starter | Pro | Agency | |
|---|---|---|---|---|
| Audits per month | 1 | 25 | 100 | Unlimited |
| Sites tracked | 1 | 1 | 5 | 25 |
| Visibility Score | ✓ | ✓ | ✓ | ✓ |
| Findings shown | 2 | All + hints | All + fix guides | All + fix guides |
| Core Web Vitals | – | ✓ | ✓ | ✓ |
| Schema validation | – | ✓ | ✓ | ✓ |
| Security headers | – | ✓ | ✓ | ✓ |
| Score history + trend | – | ✓ | ✓ | ✓ |
| Score-drop alerts | – | ✓ | ✓ | ✓ |
| Scheduled re-audits | – | Weekly | Daily | Daily |
| Keyword rank tracking | – | Top 10 | Unlimited | Unlimited |
| Backlink monitoring | – | – | ✓ | ✓ |
| Review monitoring | – | Summary | Full + alerts | Full + alerts |
| Citation audit | – | – | ✓ | ✓ |
| Competitor benchmarking | – | – | ✓ | ✓ |
| Branded client reports | – | – | ✓ | ✓ |
| White-label (your logo) | – | – | – | ✓ |
| Team seats | 1 | 1 | 1 | 5 |
| API access | – | – | – | ✓ |